People Are Ditching Shampoo For Cola – But Here’s What It Really Does To Your Hair

Image: Daria Nepriakhina

You see, fans of the shampoo-substitute craze claim that rinsing their hair with the soda can smooth their tresses and tighten curls. But if Coke really is the latest hair care wonder product, how does it work? And more importantly, is there any truth whatsoever to the users’ claims?

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